Ever wonder who is helping to feed orphans and support small businesses doing great things? Regenrus Cares is just that kind of company! This month’s S’Hero, Cindy Tysinger, is an exciting owner of a business our company is stepping in to support. Cindy and I first met growing up in Pearl City, Hawaii. We share memories on the softball field, cheerleading, and romping on the beach. We reconnected after MANY years through Facebook and an old Pearl City Teen Club photo! Her story is a powerful one, filled with a genuine desire to build health and happiness in others while supporting the needs of children and life changing businesses. There motto is “being both regenerative and generous in service to people, animals and our planet before profit.” If you’re looking to be a part of an authentic business, there’s room for you to make a change in your corner of the world!
1) What exactly is your business and what inspired you to build it?
Regenrus is the synergy of both being regenerative and generous for people, animals, and our planet through Regenrus Cares initiatives. We accomplish this as an Integrated Wellness & Beauty Benefit Company with a Social Impact Community and Mindful Marketplace of partner businesses who are aligned so we may all rise together.
2) What one thing do you do every day to move yourself forward and stay focused? Where do you find your inspiration?
I start my day in meditation and prayer, setting my intention for the day and journal my thoughts as frequently as I can. I check my to do list that I keep of my priorities. It helps to keep me organized and not miss important deadlines or tasks. As a growing company, sales are a major focus, so I make sure I concentrate every day on sales initiatives as my priority.
3) What do you do regularly to take care of yourself?
I naturally wake up around 6:30am and I make time to pray, meditate, breathing exercises, & then head out for a walk. I do my best to get into nature on my walks to unplug and be present taking in the beauty surrounding me. I also have walking meditations and motivational programs that I play through my headset to get me energized and ready for the day. I make sure and drink ½ of my body weight in body or room temperature water with 1/8 teaspoon of Celtic or Himalayan Sea Salt. I eat mostly vegetarian or pescatarian and try to eat as much Organic food as possible balancing my intake minimizing processed foods, alcohol, caffeine, sugar and high fat.
4) How do you keep yourself emotionally balanced while you are pushing forward?
Besides my meditation, prayer and exercise, my sister Brenda is my best friend & co-founder, and she is one of my greatest supporters. We talk through everything personally and our business. We take a look at the wins and opportunities with our leaders using the approach of what is working, not working, and missing to help us continue moving the business forward. I also have business coaches and advisor/mentors that help me as well.
5) What’s the best part and the worst part of your job?
The very best is witnessing the difference we are making through our Regenrus cares nonprofit. We see firsthand how the monies, products, and time we are donating are benefitting those less fortunate through our social impact initiatives. My worst part is not growing Regenrus fast enough, as the more successful we are the more we can give to those in need. During the pandemic with our sales down 30+% we almost doubled what we set aside for Regenrus Cares because the need was so great for nonprofits.
6) What failure taught you the most and what was it, what did you learn?
Obtaining financing as a women owned business even with a successful career is very difficult and can be the most frustrating. I thought I would be able to get funding a few years in, the impact of cash flow caused early cash out of retirement funds and asking family and friends to help me get through times of distress. It is a humbling experience, not easy to do and carries so much guilt and shame. I learned, you always need more cash reserve than you think, at least 6 months of operating expenses if not more, a safe bet would be at least a year.
7) If you could go back and give yourself advice on life/work, what would that be?
I was always an adventurer; risk taker and traveler and I would encourage myself to have done even more and to not hold back. Being a young girl in technology I was usually the only female, so it was sometimes difficult navigating the male dominant industry. I would also be less of a people pleaser who cared what others think, wanting to be liked. I think due to my military upbringing and moving 12 times before I was 15, I had to get to know people quickly, so I tried to fit in. I would also encourage myself to work less and play more to be more balanced, living life to the fullest by focusing on the present and not always striving for the future.
8) If you had advice to give to someone else who was thinking of becoming an entrepreneur, what would that be?
Make sure as an entrepreneur that you are fully aligned in your heart with your purpose and extremely passionate about the company you are starting. It is really hard work and thankless hours, where you must know you are doing what you are called to do against all odds and naysayers. Celebrate your small wins as well as your big wins. Quarterly look at what is working, not working, and missing and make the necessary adjustments. Don’t let anyone steal your dreams and stay focused to find a way to make it happen. Start part time, leverage your family and friends for support. Create a 1-year business plan to make sure you have thought through all the aspects of the business so that you can measure your success. Whatever you think it will cost or work effort needed, double or triple it – this is coming from personal experiences of an entrepreneur starting 4 businesses. First at age 32, I started a lakeside restaurant seating 100, second business at 38 was a health and wellness supplement business. My third business GSATi at 50 is a marketing and technology multi-million-dollar award winning business that I started with my sons who are now running the business, Then at 60, I started my 4th business Regenrus with my sister as my co-founder after learning I would become a Nonna for the first time and receiving a divine message to create a social impact business that is a force for good for current and future generations.
9) What did you have to overcome personally to be able to do what you do?
After cheating death from a light threatening childhood disease, I knew God must have had a plan for me. So, I always made sure both personally and professionally whatever I was doing, its purpose would benefit others. I never had just a job there was always a purpose and a strong WHY I was called to do it. The first 25 years Dept of Defense (not active military) serving my country following in my father’s footsteps to make sure I never took our freedom for granted. I was in most cases the only female in the room, so I believed I had to work twice as hard to prove myself than any of the men. At first, I did all the jobs others didn’t want to do to work my way up the ladder. I was fortunate to have several male mentors who supported me, giving advice on my career as they saw how hard I worked and how much I cared about giving the best performance, I was very competitive.
Followed by the last 25 years as a technology executive growing a company to over 400M and opening 26 countries in health & wellness industry as a result of a product that changed my life forever. Since I did the work and research to heal myself, I am committed to teaching people to take personal responsibility for their own health and well-being by focusing on prevention or recovery then prevention and being an advocate for themselves and their family.
Since 2008 I have been a full-time entrepreneur and never looked back, I couldn’t work for anyone else ever again to ensure the business truly is a business that is a force for good. The businesses I have started have been through many successes and far more challenges with sudden loss of revenue due to clients or pandemics When I first started GSATi at 50 my father who was my Hero and I loved so much was diagnosed with Vascular Dementia. This experience was emotionally and physically exhausting, even kidnapping him thanks to the help of my family and then fighting for guardianship, winning, and taking care of him to the best of my ability with the help of my family until he passed in my arms in 2014.
10) Any last parting words?
Make memories, live life to the fullest, listen more and be in the present. Go within for advice, using prayer and meditation to choose joy and happiness over things. Have the courage to do what you are called to do, so you don’t look back with regrets. Don’t let anyone steal your dreams and always listen to your intuition, following your passion and purpose. Choose your friends wisely, those that uplift, support and encourage you. Forgive quickly and move on, remember not everyone has to like you. Prioritize Selfcare and Selflove, make sure and schedule yourself in your calendar. Be kind to yourself and others, be open to love with all your heart, even if it gets hurt, it will have all been worth it. Words can hurt so be careful of what you say. Always do the next right thing and never compromise who you are or your reputation and integrity for someone or something.
11) How can we help you best?
By getting our message out, sharing Regenrus purpose and mission to help us make an even greater difference for people, animals, and our planet together.
You Can find Cindy:
OTHER SOCIAL MEDIA Linked in https://www.linkedin.com/in/cindytysinger/
Facebook: https://www.facebook.com/cindytysinger/ Facebook: https://www.facebook.com/cindytysinger/